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Brand Identity

Kaylee Sticker Co.

Designing the brand identity for Kaylee Sticker Co. was a fun, family-oriented project for this family-owned business. We created a modern, timeless logo that will stand the test of time. The comprehensive project included a website, product designs, mockups, marketing collateral, and social media management. This new brand identity positively impacted the business, increasing sales and attracting more customers.

Task

Designing a brand around the family’s oldest daughter, reflecting her likes, dislikes, and personality, was a unique challenge. As it was their first time working with an agency, we needed patience and guidance to ensure they felt comfortable with the process. Creating playful and youthful products for children aged 3-15 required thorough research and input from Kaylee herself. We successfully brought the family’s vision to life, thanks to our extensive research and collaborative efforts.

  • Strategy

    Brand Strategy

  • Design

    Branding, Product Design

  • Client

    Kaylee Sticker Co.

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⬤ 01. The Company

Add a little magic
to your world.

Kaylee Sticker Co. gained popularity with their 2023 Halloween tumblers in Texas, reaching as far as Kansas and South Dakota. Each sticker, tumbler, coloring book, and t-shirt is handmade, setting them apart from larger retail corporations. When you buy from this small business, you add a little magic to your world.

Founded • 2023
Industry • Retail
Location • Fort Worth, TX

⬤ 02. Deliverables

Transforming muted brands
into market leaders through
innovative designs.

We developed a vibrant, family-owned business branding for Kaylee Sticker Co., capturing the essence of their oldest daughter. Our work encompassed a modern, timeless logo, engaging product designs, an interactive website, and comprehensive marketing collateral.

With patient guidance and detailed research, we created appealing products for children. This new brand identity dramatically enhanced their market presence, driving significant sales growth and customer engagement. Presented here are some of the key assets we delivered.

⬤ 03. Brand Palette
HEX #F287AA
RGB 242, 135, 170
CMYK 0, 44, 30, 5
PANTONE 204 C		 BRAND PRIMARY

◯

Bubble Gum

HEX #FCC769
RGB 252, 199, 105
CMYK 0, 21, 58, 1
PANTONE 1355 C		 BRAND PRIMARY

◯

Apricot

HEX #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
PANTONE N/A		 BRAND
SECONDARY

◯

White

HEX #000000
RGB 0, 0, 0
CMYK 60, 40, 40, 100
PANTONE N/A		 BRAND
SECONDARY

◯

Black

⬤ Testimonial
Attention to Detail

Subverse Multimedia designed my entire brand identity, including logo, website, product design, and marketing materials. Their attention to detail and ability to capture our vision were phenomenal. They thoroughly researched our target audience and even considered input from my daughter. The experience was pleasant, and we’ve already seen a return on our investment. I highly recommend Subverse Multimedia to any small business looking to establish a strong brand identity.

Shero McKinney

Co Owner · Kaylee Sticker Co.

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